Henry Dalziel

SEO Trends 2021 - 2022 [updated]

Published: 3rd January 2021 Updated: 19th April 2022 5 min read Author: Henry Dalziel
SEO Trends 2021 - 2022 [updated]
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Core Web Vitals As A Google Ranking Factor

Google introduced three new measures for gauging user experience in May 2020, dubbed Core Web Vitals: loading, interactivity, and visual stability. These three SEO indicators are really tied to one thing: page speed, i.e. how quickly the website loads, how quickly it becomes interactive, and how stable it is while loading.

Core Web Vitals will be one of Google's ranking criteria starting in Q2 2021, which means you'll need to pay special attention to them if you want to be on the first page. For example, if two pages include equally relevant material, user experience measurements will assist search engine bots in determining which one should be placed higher. More small company SEO tactics may be found here. SEO will be more focused on the user this year than ever before. Core Web Vitals will acquire significance as a ranking criteria in May. This implies that in order to rank in the top 10 of SERPs, websites must be optimized for a pleasant user experience, including rapid loading and response times and easy mobile navigation. The more your website is focused on satisfying the demands of users, the better your SEO results will be.

Google’s Bert Looks For Intent Matches

Google's BERT (Bidirectional Encoder Representations from Transformers) method utilizes machine learning (ML) and natural language processing (NLP) to better comprehend searches and what consumers are looking for. It works in over 60 languages and for nearly every Google English inquiry.

The Google search engine bots have become much more "conversational" as a result of Google's BERT upgrade, and Google's algorithm can now comprehend the searcher's intent. To put it simply, Google can now understand things like the human brain.

This also indicates that websites with content-intent mismatches will suffer as a result. No matter how thorough or high-quality that long-form information is, if it does not fulfill user intent, BERT will overlook it in favor of another piece of content that does.

It is important to emphasize that Google BERT is not an algorithmic punishment. It is a feature of the Google search engine that assists users in filtering out the most relevant and valuable stuff by comprehending search queries and content like people do. As a result, it will neither de-rank or punish sites. It will simply benefit companies that provide the greatest results to users, as Google has always endeavored to do.

If your content does not provide what a user is seeking for, it is not BERT-friendly, and you will not rank for that keyword in the long run. That is why releasing excellent material that meets the user's aim might be beneficial.

How To Optimize For Google’s Bert

Search intent is exactly what a person is searching for when they input a certain keyword into a Google search. Is it a question to which they want an answer? Is it a menu of options? A how-to guide? Or do they want to buy anything and read consumer reviews? Because users enter a lot of intent into the Google search box, it's vital that your content and the term intent match.

Google Still Wants Original Content

Because outstanding content is critical for SEO and ranking, authentic content is important for businesses for reasons other than branding. Simply simply, this is original stuff that has not been published anywhere.

Voice Search

According to Google, voice search on mobile phones is used by a stunning 27 percent of the world's population. Furthermore, ComScore predicts that by 2020, more than half of smartphone users would be using voice search technology. Without a question, voice search will transform the way people engage with search engines. Conversation sampling occurs on a daily basis, and the AI race to a world where we can have solutions to queries before people ask them will undoubtedly impact the SEO landscape. It's an exciting moment! The ultimate purpose of everything is to make it more efficient, and voice search does this.

Artificial Intelligence

AI is transforming the SEO and marketing sectors in the same way that it is impacting most other businesses. The reason for AI's effect on marketing is the personalization that AI offers. And here's a fact: Google uses AI to give searchers with the results they seek.

Video Marketing

With over 1 billion subscribers, YouTube is the second most popular search engine behind Google. So, even if you're not into videos, now is the time to start. As YouTube's influence on SEO grows, it's important to remember that your SEO plan should include a video component. These videos should include the goal keywords and be search engine optimized. You should also include a video targeting the same keyword on your landing page.

Featured Snippets & Zero Clicks

Don't dismiss the local search listings. Because of the constant development of zero-click searches, where top search results deliver answers directly from the SERP, local SEO is critical. Because many zero-click searches are local, it is critical to establish a robust backlink profile and a Google My Business account. Position Zero, or featured snippets, appear at the top of the SERP in that rectangular box. More than half of all searches are zero-click searches. This indicates that more than half of all Google searches (about 175 billion each month) conclude without a click. This is because, with such rich SERP results—Google company listings with menus and contact information, Featured Snippets with responses, related queries with accordion answers, and more—consumers may acquire the answers they need without even clicking a result—or even finishing typing out a query.

Influencer SEO

Influencers have millions of followers, and if you can get your brand in front of them, these followers may become your clients.

Link Building

Backlinks are a critical ranking element. However, not all types of backlinks are effective. You must have high-quality backlinks. That's where influencers come in. With an influencer or influencers on your side, your chances of obtaining natural high-quality backlinks for your website grow. According to Google's search quality advocate, John Mueller, a single high-quality backlink from a top-tier news site is more useful than millions of low-quality connections from other websites. That implies that if you perform good PR, you could be better off than if you worked with a standard SEO service. For the future of search, technical SEO and media relations are a potent mix.

EAT & Branded SEO

When it comes to ranking, Google prioritizes content quality. But does "quality" work on its own? The EAT principle comes into play: expertise, authority, and trustworthiness.

Mobile SEO

The most significant trend is how mobile SEO is. People are increasingly using mobile devices to conduct the majority of their searches. If you only conduct desktop SEO and not mobile SEO, your desktop ranking may be greater, but your mobile rating may be dismal. Focusing on mobile SEO is critical and will only become more so in the future.

Buyer-Centric Content

Aside from any technical algorithm adjustments, the most of which are beyond your control, simply ensure that your content is searcher- and buyer-centric rather than "me-me-me" sales pitch. Be present, be useful, and address the exact pain points that your consumer is attempting to cure or repair. Rather of attempting to outwit the search engines, concentrate on your user; your site will operate better and so rank higher.