Testing SEO Methodologies or Software
Peter Drucker, a management philosopher, is credited with saying that “you can’t manage what you can’t measure.”
This quote regarding the importance of being able to measure your changes is spot-on when it comes to SEO.
The cool thing about SEO is that you can demonstrate ROI with regard to traffic and conversions as well as all the other metrics that you can drill into. SEO allows you to measure changes that directly affect NCs (New Customers), traffic, conversion rates, CTR data and so much more!
In this section of my site, I outline a bunch of projects that I’ve been working on and the tools that I use or used to achieve the desired results.
20 Million URL Site Crawl
The site is a monster.
20+ Million URLs!
Managing a website with millions of URLs is more common than you think when it comes to eCommerce. ECommerce – owing to the hundreds of variables per product – can easily generate a vast amount of URLs. This project took a long hard look at how we can detect, and fix, OnPage SEO issues. If you work in Tech SEO then you might find this project useful and interesting.
Testing Meta Data For CTR
Similar to my mega Tech SEO Crawl, this project is to discover how effective changing Meta Titles really is – specifically for trying to match intent and clicks. In eCommerce, this is a challenge because you are trying to match your traffic search with an expectation.
Creating A Content Machine
SEO, of course, remains to be all about content. Said simply, no content basically means no way for Search Engines to understand your site and what you are about. Content has changed a lot since I first started in SEO all those many years ago, but suffice to say that it continues to evolve – especially because of GTP-3/4 and all the other AI technologies coming on the scene. This project is to create a “solid SEO Content Machine!”