Henry Dalziel

Project Overview

Following full-time employment with Plum (a Hong Kong food delivery start-up) and then Campfire (a co-working) office space company in the city, I decided to start my own SEO Agency in Hong Kong. The purpose of the agency was to target SME's and large corporates that had a need for SEO services, as well as "Growth Hacking" services, specifically finding ways to propel their marketing with a particular emphasis on Lead Generation. Having a well-built website to demonstrate my skill was vital, as well as being able to rank high for important keywords which I was able to do, (see below for key SEO metrics in 2022).

The Challenge

The biggest challenge was, of course, the competition.

When it comes to SEO, the longer your domain has been online - and spam-free - then the higher your changes will be to get higher rankings. Assuming that the content and basic SEO techniques are being deployed then it can be a tricky market to get into because I was fighting against other Hong Kong SEOs. In summary: the greates challenge was the highly-educated competition that know many of the tricks and tactics that I use as an SEO Pro.

The other challenge was being able to "stand out" from the crowded digital marketing space in Hong Kong.

SEO Approach & Solution

The first approach I took was to ensure that I had a solid content-clustering plan in place. Once I'd planned out my content I created a directory of all of the other Hong Kong agencies that offer SEO as well as digital marketing services. The directory that I created was well-received by Google and they rewarded me with Position #1 for "Hong Kong SEO" in the middle of October 2021. Whether I keep that position or not is up for debate! I will have to continue fighting for that prime spot, especially because of its' vanity status within the local Hong Kong SEO Community.

Vital Metrics, Year-To-Date: 2022