Henry Dalziel

SEO Case Study: Hacker Clothing

This website has always been an eCommerce site and catered for counter-culture "Hacker Clothing". Sure, it's very much a "niche of a niche" but I liked the domain since it uses the vanity .clothing extension.

Hacker Clothing Website

Hacker Clothing

This site was launched in 2011 and was registered when the vanity domains were opened for registrations. The site was just meant to be a spin-off of the other Cybersecurity projects that I was involved with at the time. The site was never meant to become a goliath, but rather just to generate a modest side-income from affiliate sales of TShirts aimed at Hackers and other like-minded individuals.

Website Goals

  • To generate a side-income for affiliate sales.
  • To dominate search terms related to "counter-culture" and other "Hacking Terms".

Project Overview

This project was originally a spin-off from the Cybersecurity training and other projects I was involved with. Seeing if I could dominate the niche was an objective given the fact that the domain is highly-specific.

The Challenge

The challenge was the theme. The site has been relaunched many times; but for the purposes of this project I needed an eCommerce "look and feel" and I eventually landed on a theme that replicated the successful style of ThisIsWhyIAmBroke. This affiliate site is a legend amongst a lot of affiliate marketers.

SEO Approach & Solution

I decided on widening the scope of the product range to try and encompass more SEO search terms, to include:

  • Rave 1990s "Rave Clothing";
  • 1990's Rock and Pop Bands;
  • - and other quirky styles...

Vital Metrics, Year-To-Date: 2022

Traffic Growth
700 Monthly Visits
Monthly visits to the website
Keywords In Position #1-5
2 Keywords
Top rankings for: Hacker Clothing and Rave Clubbign Tshirts
Sales Generated
$20K
A (rough) estimation of the revenue generated by the site from 2013 to 2022
Domain Reputation
10 DR
This is a third-party tracking metric to guage the "popularity" and authority of a domain

What's Next For The Website?

Honestly, out of all the projects I work on (or have worked on) this site recieves the least amount of work and effort. I guess the main reason is because the affiliate sales commission of TShirts is not that exciting; however - I still believe it is a project that is worthwhile to keep alive, mostly because I like the domain.

Want to get in touch with me regarding SEO?

If you are seeking speakers for your SEO Conference or Event I'd be very interested to hear from you.