SEO Case Study: MacNab Drummond
I created this website in 2018 for a client. The site was created to try and generate leads with the B2B eCommerce Wholesale "Bulk Purchasing" of specific textiles.
MacNab Drummond
Website Goals
- To provide a professional digital presence for the company;
- To generate leads for specific search terms.
Project Overview
This project has a specific goal in mind: generate leads for those seeking to purchase "BulK Cashmere". The site therefore had to be focused on Lead Generation and be SEO-optimized as much as possible.
The Challenge
The main challenge of this site was the lack of initial content' however this was overcome by launching some important keyword-rich pages that acted as a content-cluster to drive the all important keywords that are listed below.
SEO Approach & Solution
The approach I took for this site was to create a custom-made PHP site that loaded fast and could easily be indexed. The strategy has paid off to a degree but still needs more work.
Vital Metrics, Year-To-Date: 2022
What's Next For The Website?
More content and better backlinking. The site needs some high-authority backlinks from a wide-range of niche-specific websites and directories; and I believe that that will be enough to dominate the main targered keywords.
Want to get in touch with me regarding SEO?
If you are seeking speakers for your SEO Conference or Event I'd be very interested to hear from you.