Henry Dalziel

SEO Case Study: MacNab Drummond

I created this website in 2018 for a client. The site was created to try and generate leads with the B2B eCommerce Wholesale "Bulk Purchasing" of specific textiles.

MacNab Drummond Website

MacNab Drummond

This site was launched for a client back in 2018 and had two main purposes, outlined below.

Website Goals

  1. To provide a professional digital presence for the company;
  2. To generate leads for specific search terms.

Project Overview

This project has a specific goal in mind: generate leads for those seeking to purchase "BulK Cashmere". The site therefore had to be focused on Lead Generation and be SEO-optimized as much as possible.

The Challenge

The main challenge of this site was the lack of initial content' however this was overcome by launching some important keyword-rich pages that acted as a content-cluster to drive the all important keywords that are listed below.

SEO Approach & Solution

The approach I took for this site was to create a custom-made PHP site that loaded fast and could easily be indexed. The strategy has paid off to a degree but still needs more work.

Vital Metrics, Year-To-Date: 2022

Traffic Growth
430 Monthly Visits
Monthly visits to the website
Keywords In Position #1-10
4 Keywords
Top rankings for: Bulk Cashmere, B2B Cashmere and Wholesale Cashmere
Sales Generated
$20K
A (rough) estimation of the revenue generated by the site from 2018 to 2022
Domain Reputation
54 DR
This is a third-party tracking metric to guage the "popularity" and authority of a domain

What's Next For The Website?

More content and better backlinking. The site needs some high-authority backlinks from a wide-range of niche-specific websites and directories; and I believe that that will be enough to dominate the main targered keywords.

Want to get in touch with me regarding SEO?

If you are seeking speakers for your SEO Conference or Event I'd be very interested to hear from you.