Henry Dalziel

Hong Kong SEO Expert

Henry Dalziel

With a career spanning over two decades, I have amassed significant expertise in SEO, consistently driving innovation and orchestrating impactful transformations for websites spanning diverse industries. Currently managing enterprise-level SEO for top-tier Insurance, Finance, Banking and Luxury Brands in Hong Kong.


Current Employment

SEO Director

Publicis Groupe, Hong Kong
March 2023 - current

I'm currently heading the SEO for Digitas, part of Publicis Media, Hong Kong.

The Publicis Groupe is a French multinational advertising and public relations company, one of the oldest and largest marketing and communications companies in the world by revenue headquartered in Paris. Publicis Media provides a range of services through a number of agencies and brands, including Saatchi & Saatchi, Leo Burnett, Starcom, Zenith, Spark Foundry, Blue 449, and Performics.

At Digitas, I manage the SEO for top-tier Insurance, Finance, Banking and Luxury Brands in Hong Kong.

* My other responsibilites at Digitas are redacted due to privacy.

Career History


InHouse SEO Lead

YesStyle Limited (YesAsia Holdings, HK.2209)
April 2021 – March 2022

SEO Lead for a publicly listed eCommerce website with 1 million products, 120 million URLs resulting in 3-4 million monthly users. Global Market leader within the Korean Beauty and Fashion space (especially the KPop niche).

  • Grew organic non-branded traffic by 23% YoY in Q3-4 2022 by stabilizing volatility and improving onpage SEO;
  • Improved the crawl ratio to 3 Googlebot hits per URL creating an extra 5M additional indexed product pages;
  • Increased pageviews by 6% per month to 30M through content-clustering initiatives (‘content-marketing’);
  • Increased backlink velocity by 5% MoM by implementing an inhouse process to acquire inbound links;
  • Devised processes to discover and optimize trending keywords alongwith associated content-creation;
  • Built a strategy to acquire niche-related websites that were for sale to boost specific categories on our main site;
  • Spearheaded a tech SEO process to "force-index" an extra 1K PDP URLs each day;
  • Trained our multilingual editorial team to use content-optimization tools that grew our H2 blog traffic by 11%;
  • Improved FID (First Input delay) "site load" after reducing site technical errors by 12% and minifying code;
  • Implemented a daily log-analysis crawl design to specifically detect and map Googlebot behaviour, resulting in constant onpage improvements and testing validation;
  • Pioneered the use of niche-specialised SEO freelancers and vendors to help meet KPIs and budgeted targets;
  • Introduced an A/B split testing tool (using the Google Search Console API) to measure and report test

Co-Founder & Head of SEO

Growth Hackers Hong Kong
May 2019 – April 2021

Digital marketing, SEO and tech agency founded in Hong Kong specializing in WordPress and Lead Generation.

  • Multinational clients included Microsoft (NASDAQ: MSFT) and Checkpoint Software (NASDAQ:CHKP)
  • Grew conference speaking engagements by 3% for Microsoft and 4% for Checkpoint Software using SEO-optimized content-marketing and other growth-hacking strategies;
  • Specializations include “Cold Outreach” conversions using a variety of tools and techniques;
  • Growth strategies for clients include SEO, PPC, Content Marketing and Conversion Rate Optimization;
  • Managing a team of freelancers including local Cantonese-speaking SEO and content-marketing specialists;
  • Speaker at WordCamp Hong Kong, OMP Hong Kong (Growth Marketing)

Senior Growth Manager & SEO

Campfire Collaborative Spaces
January 2019 – May 2019

Campfire is Asia’s fastest growing network of shared spaces operating in Hong Kong, Singapore and London.

  • Introduced and tested hundreds of SEO strategies to enable higher conversions;
  • Designed and launched a referral (‘affiliate’) model that generates new leads and conversions;
  • Negotiated the sale of a local HK website with a greater domain authority to increase our traffic, leads and sales;
  • Introduced a new channel of advertising (‘native advertising’) and implemented relevant content marketing;
  • Launched and managed an online data scraping exercise using custom tools and Python scripts;
  • Initiated a partnership with iDendron, HKU Innovation & Entrepreneurship Hub Startup Programme;
  • Designed and executed a B2C website to promote our 88,000 Sq Feet of Real Estate at Whampoa.

Growth Manager

Plum (Hong Kong/New York)
November 2017 – January 2019

Plum was a lunch curation app that delivered local meals that were sourced and delivered in central locations in Hong Kong, Singapore, Sydney and New York.

  • As an early employee, instrumental in reaching 10,000 daily lunches from zero within nine months in four cities;
  • Generated 20% of all new customers through online lead conversion funnels Q1-YTD 2018;
  • Created a successful affiliate model which generates 1300+ customers per month;
  • Sent to New York to launch Plum’s NYC digital marketing operations, and implemented a successful social media strategy resulting in our target being beaten within the first month of operations;
  • Designed, & managed four localized sites for New York, Hong Kong, Sydney and Singapore;
  • Implemented ‘best-of-breed’ software stacks and hosting for our online presence;
  • Launched a successful offline marketing strategy to increase local brand awareness;
  • Worked with the investment team to present Plum to potential Seed Round investors in Hong Kong;
  • Initiated JV’s & Partnerships with HSBCPayMe, Standard Chartered, Hongkong Land and PWCC;
  • Managed a team split between Hong Kong and New York.

Founder & CMO

Concise AC Limited, London/Hong Kong
June 2012 – November 2017

Established in 2012 Concise AC is a marketing company servicing clients within the Cybersecurity Industry.

  • Developed dozens of highly successful SEO/SEM strategies which resulted in domination of targeted keywords;
  • Worked with advertising platforms (Google Display Network, Amazon, Facebook) to execute native and remarketing campaigns for mobile and desktop advertising with demonstrable ROI;
  • Designed, implemented, maintained (and secured) dozens of front and back-end tech stacks;
  • Generated average monthly website traffic from zero to 100,000 visitors per month for a client and built a community of over 50,000 subscribers using carefully selected technologies and SEO/ SEM strategies;
  • Coded, managed and optimised the Internet's most popular cybersecurity conference directory and launched a highly successful ‘hacker tools’ directory that, combined, currently generates over 10K daily visitors, which led to SANS Institute, SC Magazine, IT EXPO, TECHEXPO and ‘Cyber Security Summits USA’ becoming clients;
  • Accepted onto the UK Government Trade & Investment’s “Global Entrepreneur Programme” (GEP).

Head of Marketing

London School of Marketing
January 2008 – June 2012

Private business school offering professional and academic qualifications.

  • Created and managed (from design to launch) the eLearning division for the organization;
  • Worked with developers to implement SEO best practices in coding and campaigns to generate conversions;
  • Increased admissions by 20% each year to the online eLearning learning department;
  • Removed low-quality content created by outside search marketing agencies;
  • Implemented a Vulnerability Testing Methodology using sqlmap and other pentesting/ vulnerability tools;
  • Directed the development of the school’s eLearning platform which generated £250,000 in sales in the first year.

Founder & CMO

Concise AC Limited, London/Hong Kong
June 2012 – November 2017

Established in 2012 Concise AC is a marketing company servicing clients within the Cybersecurity Industry.

  • Developed dozens of highly successful SEO/SEM strategies which resulted in domination of targeted keywords;
  • Worked with advertising platforms (Google Display Network, Amazon, Facebook) to execute native and remarketing campaigns for mobile and desktop advertising with demonstrable ROI;
  • Designed, implemented, maintained (and secured) dozens of front and back-end tech stacks;
  • Generated average monthly website traffic from zero to 100,000 visitors per month for a client and built a community of over 50,000 subscribers using carefully selected technologies and SEO/ SEM strategies;
  • Coded, managed and optimised the Internet's most popular cybersecurity conference directory and launched a highly successful ‘hacker tools’ directory that, combined, currently generates over 10K daily visitors, which led to SANS Institute, SC Magazine, IT EXPO, TECHEXPO and ‘Cyber Security Summits USA’ becoming clients;
  • Accepted onto the UK Government Trade & Investment’s “Global Entrepreneur Programme” (GEP).

CMO & SEO

J&DP Global, London & Dubai
March 2003 – January 2008

Online B2C Healthcare Provider.

  • Responsible for developing SEO strategies for highly competitive ‘lifestyle medications’;
  • Responsible for affiliate sales using a variety of affiliate-platforms and tracking codes;
  • Monitored and analyzed SEO statistics such as error pages, CTR rates, bounce rates, and much more;
  • Developed comprehensive third party organic marketing and traffic generation through link-building;
  • Ranked #1 for organic SERP results for one of the Internet’s most expensive and profitable keyphrases.

Full Proficiency With SEO Tools

GA3/GA4 and GSC

Google's Own SEO Suite

Highly competent with all of Google's own SEO and Analytics tools including both versions of Google Analytics (GA3/GA4) as well as the Google Search Console; (including Page Speed Insights & Lighthouse). In addition I am able to create complex data dashboards using the derived data and Google Data Studio.

Ahrefs & SEMRush

Comprehensive SEO Suite

Highly competent with using AHrefs and SEMRush; two powerhouse SEO tools that help to indentify backlinking opportunities as well as content-gap analysis.

Accuranker (& Zutrix)

Keyword Ranking Tools

Proficient in using an industry-standard keyword tracking tool known as Accuranker. This enterprise-level tool can help you understand your keyword positions and Share of Voice.

Screaming Frog

SEO Site Audit Tool

I use Screaming Frog for a variety of uses, including searching for broken backlinks as well as finding orphan pages and other uses. Their SEO Spider is a powerful and flexible site crawler, that gathers key onsite data.

SurferSEO

Keyword Ranking Tool

SurferSEO prepares guidelines based on top-performing pages and provides insights on the ideal word count for content, keywords to use on your website, article structure, and more. I'm proficient with using this tool to its' maximum advantage.

SEO Volatility

Keyword Ranking Tool

An excellent tools that runs natively. This tool tells you the percentage rankings for your SERPs. In other words, whether or not your keyword is volatile. The more volatility the more that Google isn't happy with your result. I wrote a blog post and made a video explaining this tool.

CognitiveSEO

Keyword Ranking Tool

Similar to SurferSEO but focusing on missing keyword opportunities.

Keyword Cupid

Content Clustering Keyword Tool

I'm proficient with Keyword Cupid; a tool which helps to create "content clusters"; which forms part of my SEO strategies to optimize a website's structure and internal linking by organizing content around topics into pillar and cluster pages.

Linkody

Keyword Backlink Monitoring Tool

I use this tool to as a backlink tracker & monitoring tool to manage my link building campaigns.

Scrapebox

Multi-purpose SEO Data Scraping Tool

Considered by many as the "Swiss Army Knife" for SEOs, this tool is indispensable in finding keywords and backlinking opportunities.

Phantombuster

Data Scraping & Automation Tool

I'm highly proficient with Phantombuster; a tool I use on a daily basis to scrape and extract data that I can then use for SEO outreach or similar purposes.

OnCrawl

Keyword Ranking Tool

OnCrawl is an enterprise SEO tool that crawls and analyzes server logs to help identify bugs, errors and find ways to optimize bot navigation.

seo Clarity

All in-one SEO Tool

SEO Clarity is an SEO tool that helps businesses improve their website's visibility on search engines by providing insights and analytics to optimize their online presence..