I’ve recently discovered a guy on YouTube called SEO Truths.
I like his content, it’s a bit more edgy and interesting than a lot of the other more high-brow stuff that I watch.
Anyway, here’s a summary of this video that I am keeping for my record keeping.
Finding E-commerce Niche Sites
To find niche e-commerce sites with low competition, use the following strategy:
- Search for browsing keywords using terms like “best”
- Filter results by the lowest domain rating
- Exclude irrelevant brands or products
- Look for opportunities with low keyword difficulty and high search volume
- Explore the top pages and domains to identify potential opportunities for competition
In regards to e-commerce site metrics and success criteria, it is emphasized that traffic and success metrics are relative. For a starter e-commerce site, getting 2,000 to 10,000 visitors per month is considered good, with an average conversion rate of 1 to 3%.
This translates to around 30 to 50 orders per 1,000 visitors, resulting in 300 to 500 orders per month. With an average order value and profit margin, this can lead to a decent monthly profit for a smaller e-commerce shop.
Doing eCom SEO in Hong Kong
Here are some core principles for doing e-commerce SEO in Hong Kong:
Localized Keyword Research: Conduct thorough keyword research to identify and prioritize localized keywords that resonate with Hong Kong consumers. Consider both English and traditional Chinese keywords to cater to a wider audience.
Content Localization: Create high-quality content in both English and traditional Chinese that is culturally relevant and addresses the specific needs and preferences of the Hong Kong market.
Mobile Optimization: Given the high mobile usage in Hong Kong, ensure that your e-commerce website is mobile-friendly and loads quickly on mobile devices. Google’s mobile-first indexing is crucial for SEO.
Local SEO: Optimize for local search by including Hong Kong-specific information such as addresses, phone numbers, and business hours. Register your business on Google My Business and other local directories.
Link Building: Build high-quality backlinks from reputable Hong Kong websites, directories, and influencers. Local backlinks can significantly improve your website’s authority and rankings.
Social Media Integration: Leverage popular social media platforms in Hong Kong, such as Facebook, Instagram, and WeChat, to promote your products and engage with your audience. Social signals can indirectly impact SEO.
Page Speed Optimization: Optimize your website’s loading speed, especially for Hong Kong users who expect fast performance. Compress images, enable browser caching, and use content delivery networks (CDNs).
User Experience (UX): Prioritize a seamless user experience on your e-commerce site. Ensure easy navigation, clear product descriptions, and a straightforward checkout process to reduce bounce rates and improve rankings.
Schema Markup: Implement schema markup to provide search engines with structured data about your products, prices, and reviews. This can enhance your visibility in search results and attract more clicks.
Multilingual SEO: If your target audience includes both English and Chinese speakers, optimize your website for multiple languages. Use hreflang tags to signal language and regional targeting to search engines.
Customer Reviews and Ratings: Encourage customers in Hong Kong to leave reviews and ratings on your products and services. Positive reviews can enhance your online reputation and improve click-through rates.
Technical SEO: Regularly audit your website for technical SEO issues, such as broken links, duplicate content, and crawl errors. Ensure proper indexing and a clean site structure.
Continuous Monitoring and Adaptation: Stay updated with the latest SEO trends and algorithms. Monitor your website’s performance using tools like Google Analytics and Search Console, and adapt your strategies accordingly.
Competitor Analysis: Study your competitors in the Hong Kong e-commerce space. Identify their strengths and weaknesses to refine your SEO tactics and gain a competitive edge.
Localized Backlink Outreach: Actively engage in outreach to Hong Kong bloggers, influencers, and websites for guest posting and collaboration opportunities. Localized partnerships can strengthen your SEO efforts.